Students supporting the NHS
Richmond Sixth Form College was approached by Friends of the Friarage with a request for students to take part in an online focus group to support their work at the Friarage Hospital in Northallerton. The charity are keen to help the NHS where possible during these challenging times and raises vital funds to support the work of the hospital. Three student volunteers were involved – Holly Brydon and Natasha Nixon from Year 12, and Naomi Byard from Year 13.
A market research group was run to help the Friends of the Friarage charity to develop its brand, marketing and fundraising activity. The session was run by local marketing agency, Digital Blonde Marketing, who are based in Northallerton, and was run as a Zoom meeting.
The students were asked about their views of charities in general, and specifically the Friends of The Friarage. They talked about how young people like to get involved with charity work. Students were also asked for their feedback on the logo and branding for the Friends of the Friarage, including the charity’s website.
Naomi suggested that young people like to have individual fundraising plans as they cannot always travel to a specific event, for example doing a 5k run during lockdown. Natasha agreed saying: “If we see other people of our age are involved, young people feel encouraged to join in too.”
Ms Mannion, Careers Leader said: “The students were so proactive and keen to help. Supporting a local charity in this way is something they will be able to add to their CVs and university applications and it shows their commitment to support the local community. The students have also experienced a Zoom meeting which is another essential skill for the future”.
Celia Curry, Administrator at the Friends of the Friarage, added: “The views of young people are vital to drive this charity into the future so the trustees are extremely grateful to all the students who have kindly volunteered.”
The information gathered will be used to help the charity formulate its plans and brand for the next few years. Follow the Friends of the Friarage’s facebook page HERE/ or visit their website at FRIENDS OF THE FRIARAGE